superated represents since 2008 a reflected male image. Men who can engage with and enjoy humour and diversity - leaving rigid male fashion clichés behind, with a range from minimalist to the extrovertly exaggerated. superated puts great emphasis on high-quality materials and fair production conditions.

superated in based in Vienna/Austria, designed by Peter Holzinger. After his studies and master degree in fashion design at the University of Applied Arts in Vienna under guidance of Victor & Rolf and Raf Simons, he worked for Stephan Schneider in Antwerp as well as for wendy & jim and the fashion department of the University of Applied Arts under the guidance of Veronique Branquinho.